Implementing best practices and consistency is the foundation of all successful content marketing campaigns. Content is needed to have a successful online business. If you’re not generating the traffic you’d like, you should consider developing a content marketing strategy that’s geared towards attracting and retaining visitors.
Attracting visitors to your website does not have to be a complicated process. In fact, if you have an existing website that’s been active for at least three months, you may start to see a traffic increase within weeks. Start with the basics in this article and expand your marketing strategy as your business grows.
Here are a few content marketing recommendations to help your business grow.
1. Give Your Visitors What They Want
Before creating a successful content marketing campaign, you need to know what your visitors want. Use a keyword research tool to know what your potential customers are looking for. Google trends is a great place to start, for it displays the popularity of various keywords. Google Ads is another great tool. Both are free to use, so you can can begin practicing with them right away. The more you know about your readers, the easier it will be to create content that grabs their attention.
2. Use Valuable Content to Engage and Attract
If you feel you’re not the greatest writer, it’s okay. You have two options. You can start improving your writing and grammar skills, or you can outsource your content to a content writing agency. Either way, it’s critical to have valuable content that’s engaging and informative to the reader.
3. Avoid 90% of the Marketing Strategies You Read Online
There is a lot of marketing information on the Internet. One of the worst things you can do is try and implement them all. In fact, you probably should avoid over 90% of it. The primary reason is it can be exhaustive and overwhelming, particularly for a small business owner. Now that’s not to say that marketing can’t be complex. It can be, but it can also be simple.
You might find it hard to believe, but content marketing is not that complicated. The key to content marketing is consistency and creating value for your website visitors. If you search online, you will find several sites with over 1500 words of information with multiple strategies for attracting visitors. Some of the information is useful, but some of the techniques are very time-consuming for a small business owner.
4. Simplicity and Consistency = Profit
What many of these websites are not telling you is that content marketing involves a great deal of time, and you must be in it for the long haul. Publish SEO content at least three times a week. Share it on various social media platforms. Over time, repost, reshare, and continue to produce new content every week. You will discover that if you consistently do this, your website traffic and visibility will increase dramatically within six months.
5. Have an Amazing Product and Service
Having an amazing product and service is more important than any marketing strategy. News travels fast and bad news travels even faster. If you have a good product and service, your customers are likely to share that information with someone that has a similar need. Take some time and evaluate how your company differs from your competitors. Once you have done this, you need to relay it to your visitors in a manner that’s quick and easy to understand.
6. Market Every Day (Online & Offline)
This is an infinite world with infinite possibilities. Therefore, don’t just rely on content marketing to generate revenue. Yes, it’s an excellent tool for attracting visitors to your website, but don’t limit yourself. Take an hour out of your day and do some form of off-line marketing. It can be as simple as cold-calling 50 businesses each day or dropping off your business flyer to local businesses. Now, you should expect rejection. It’s going to happen, but you must move beyond it.
The content marketing recommendations in this article are geared towards the small business owner with a limited budget. Many successful business owners have thrived by simply doing the above. It worked for them, and it will work for you. Remember, as long are you’re consistent, you’re destined for success.